TLDR Tech / Design
The Design Process is Dead. Or is it?
The traditional design process is dead because it's too rigid and focuses on artifacts like personas and journey maps rather than results. Step-by-step processes are unrealistic, but completely disregarding the design process removes the foundation that enables good craft and intuition. In reality, design work involves constant compromises and doesn't follow the ideal linear process, especially when working in cross-functional teams with tight sprint cycles.
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