TLDR Tech / Marketing
The creator economy is dead. The expert economy replaced it
Marketers and creators should shift from maximizing reach to building trust through demonstrated expertise and productized knowledge. AI is making top-of-funnel content easier to replicate, so audiences place more value on unique perspectives, real world experience, and proof that a brand or creator practices what it teaches. Smaller, highly engaged communities often outperform large audiences because they generate purchases, referrals, and long-term loyalty. Kajabi is betting on this trend by positioning itself as infrastructure for expert-led businesses, using AI tools and integrated analytics to help users create offers, optimize funnels, and track trust across the entire customer journey.
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