TLDR Tech / Marketing
The Creator Economy Has a New Middle Class
Microinfluencers have become a more cost-effective advertising channel because loyal niche audiences often deliver stronger engagement at a lower price than large creators. Microinfluencers average a 3.2% engagement rate versus 1.1% for macroinfluencers. Brands now hire many smaller creators instead of a few large ones to get better returns from the same budget. The creator economy has grown to a projected $33B in 2025 as affiliate links, brand deals, and storefronts give creators multiple ways to earn revenue.
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