TLDR Tech / Marketing
The Content Distribution Sham
This article exposes B2B content distribution as a multi-layered arbitrage system. It highlights how publishers, PR agencies, and syndication vendors exploit hidden margins and obscure performance, leading to inflated leads from bot traffic and low-quality inventory. The article argues that the system rewards volume over outcomes due to weak disclosure and poor measurement, advocating for owned media, stricter audits, and outcome-based evaluation.
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