TLDR Tech / Marketing
The Claude Code research playbook behind my State of Marketing Reports
Claude Code works best for marketing research when you build repeatable workflows instead of relying on one-off prompts. The recommended process is to start with a single company, create reusable “skills” for each research type, store all outputs in spreadsheets, and validate one data point at a time before scaling across dozens or hundreds of companies. Claude often invents plausible-sounding data, so you need to batch test methodologies, flag unknowns instead of forcing yes or no answers, and manually review outliers before publishing insights. The workflow also relies on lightweight tools like curl, HTML artifacts, and structured prompts to reduce token waste and turn competitive research into an ongoing system instead of a manual project.
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