TLDR Tech / Product
The Case for Strategic Illegibilty
Making your company legible to AI could result in the commoditization of your own moat. Founders need to be building two versions of their company right now: the company that humans work inside and a digital twin that AI agents can navigate, query, and operate in. They need to consider what things should be deliberately kept out of the AI system to protect their advantages. The highest-value things to keep partially illegible are the things that make the company weird, specific, and hard to copy.
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