TLDR Tech / Founders
The B2B Standard
What does a healthy B2B pipeline actually look like? One founder with real revenue and Fortune 500 customers discovered that most of his pipeline was fake. This is the scorecard he wished he had. For a $100K+ product, each seller should book three first meetings a week. 60% should show real buying behavior, half of those should close within 90 days, and 95% of customers should reach the first retention milestone within a month. You can disagree with the numbers. At least they are hard to explain away.
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