TLDR Tech / Founders
The 3 New Pricing Models in B2B. Pick One, Because The Old One (Just Seats) Really is Dying
Your next renewal increase is what pays for your customer's AI bill, and their procurement team has already worked that out. Software prices rose 12% to 16.4% through 2026 while general inflation sat near 2.7%. The average enterprise now spends $55.7M a year on software, up 8%, even though the number of apps in use slipped slightly, so every dollar of that growth came from price. 79% of IT leaders saw a price increase at renewal, and 78% got surprise AI or usage charges. Among 141 CIOs surveyed, 45% fund AI from existing software budgets and 54% are cutting vendor counts. Only about 28 cents of each new AI dollar is fresh budget.
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