TLDR Tech / Marketing
Teardown of Katelyn Bourgoin's newsletter landing page
Katelyn's Unignorable newsletter landing page uses a single-focus design with no navigation or archive links. The email form stays above the fold on desktop and mobile and only asks for an email address. It also uses subscriber count and photos with recognizable figures as social proof, plus a specific value proposition to differentiate the newsletter. Two suggested improvements were a more compelling CTA and an immediate welcome gift to increase sign-ups.
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