TLDR Tech / Design
Target Names First Chief AI Officer and Elevates Design Chief as it Bets on AI-UX Pairing
Target has named Chandhu Nair as its first chief AI officer and promoted Purvi Shah to SVP of user experience, pairing AI strategy with design leadership. Nair will coordinate AI efforts across the company starting August 24, while Shah's expanded UX role ensures AI-driven changes still feel "distinctly Target." Both executives frame the move as part of Target's broader growth strategy, aiming to keep technology grounded in guest experience rather than pursued as a standalone initiative.
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