TLDR Tech / Marketing
Swag That Works: The New Rules for Trade Show Giveaways
47% of marketers already treat branded merchandise as a core marketing channel, and 87% of recipients keep and use what they receive rather than tossing it. Middesk built a tiered swag strategy around that shift at Money20/20, gating higher-value items behind booth actions like booking a sales meeting or agreeing to a case study, then generated 10 times its activation spend in new pipeline and 26 times more in influenced pipeline. The gifting also produced a surprise: a steep jump in LinkedIn followers driven entirely by pins and luggage tags that were never meant to be the campaign's main goal.
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