TLDR Tech / Marketing
State of Search Q1 2026: Behaviors, Trends, and Clicks Across the US & Europe
This report analyzes how people search, browse, and engage online using large-scale clickstream data from millions of users across the US, EU, and UK. It covers platform share, AI search adoption, shifts in behavior and intent, query length changes, zero-click trends, and differences in e-commerce and content discovery across regions. Access requires an email sign-up.
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