TLDR Tech / Marketing
Stacked (vs single) discounts work better
Stacked discounts drive higher purchase intent and engagement than a single discount of the same total value. Splitting a 25% discount into multiple parts increased shopping intent by up to 15.8% and drove 66.3% more views, 52.7% more upvotes, and 52.3% more comments across 9,000+ deals. People see stacked offers as 33.1% more unique and feel 20.7% smarter when using them. The effect is stronger when the total discount is smaller and weaker when stacking feels complex or requires too much effort. Clear and simple stacking improves results and makes customers more likely to act.
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