TLDR Tech / Marketing
Social platforms are facing increased scrutiny. How long will advertisers stick around
Advertisers are likely to keep spending on major social platforms despite legal setbacks because growth has continued through repeated scandals. Meta and Google still posted strong revenue gains after controversies. Ad spend remains steady because these platforms still offer high reach and relatively low costs. This could change if more lawsuits succeed, since a few additional legal wins may shift advertiser sentiment. Rising ad costs and new restrictions on young users may also reduce appeal and push brands toward alternatives like Reddit and retail media networks.
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