TLDR Tech / Design
Snickers new custom font is deliciously nutty
Snickers has introduced a custom typeface called Snickers Sans, designed by Studio Drama in collaboration with Jones Knowles Ritchie, inspired by the distinctive shapes and rhythm of the brand's iconic wordmark. The font family includes Display styles (Epic and Everyday) for bold branding and Text styles for readability, and the project also subtly refines the classic Snickers logo to modernize the brand while keeping its recognizable identity.
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