TLDR Tech / Founders
Size your market in gross profit, not revenue
Bling Capital says the old SaaS rules for judging a startup break in the AI era, because AI margins swing from negative to 90% and a big top-down market size hides what you can actually win. The fix is to size the business by gross profit instead of revenue, working out how many customers paying how much gets you to $100M of gross profit and what slice of the market that is. They also want the core problem written out as concrete before-and-after steps with real dollar ROI, because if you can't put it on paper, you don't really understand what your product is worth.
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