TLDR Tech / Marketing
Should You Run Marketing Like a Product Team
This podcast episode explains why marketing teams often slow down as they grow. It could be driven by context switching, scattered priorities, or constant incoming requests. It lays out a product-style operating system using 2-week sprints, a prioritized backlog, and lightweight intake rules to keep work focused and moving. It also covers ways to push back on random requests and use standups and reviews to improve visibility across the company.
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