TLDR Tech / Marketing
She paid people to cancel her competitor
Cursor turned a giveaway into a competitor-poaching tool by offering its $200/month plan free to customers who canceled a rival and proved it with a screenshot. Claiming meant DMing the employee running the offer from her personal account, creating a private channel for retention offers and switching feedback. A second run added a 24-hour deadline and converted even better. Customers also posted cancellation screenshots publicly, creating free marketing.
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