TLDR Tech / Marketing
SEO is the new cleanup crew for organizational dysfunction
SEO teams often become the cleanup crew for problems across the business, from technical debt to unclear messaging and poor customer feedback. Their cross-functional view helps expose these issues, but repeatedly fixing them creates dependency instead of solving the root cause. Recurring problems should move to the teams that own them, with processes that prevent them from returning. The real measure is what stops breaking, not how many issues SEO fixes.
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