TLDR Tech / Marketing
SEO as a product function, AEO as a brand function
SEO should be managed as a product function, with SEO managers acting as product managers coordinating cross-functional resources. In contrast, Answer Engine Optimization (AEO) falls under brand management, as Large Language Models (LLMs) determine visibility based on a company's overall online reputation. Misallocating AEO budgets to SEO can harm both channels and promote counterproductive tactics.
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