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Salesforce Buys AI Contact Center Firm Cresta for $2.7B
Sources indicate Salesforce will purchase Cresta, a company that develops AI software for automating contact centers, for $2.7 billion. This acquisition enhances Salesforce's customer service offerings, positioning it against competitors like Sierra and its recent acquisition, Fin. Cresta was established in 2017 by Sebastian Thrun, Tim Shi, and Zayd Enam, stemming from Stanford University's AI Lab.
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