TLDR Tech / Marketing
SaaS Data Moats: Why Proprietary Data Is the Strongest Competitive Advantage in 2026
As AI makes software features easier to replicate, proprietary data is becoming a stronger competitive moat. The advantage comes from data that is unique and improves the product with each customer interaction. A data flywheel can make this advantage compound as more usage creates better insights. However, data only becomes a moat at sufficient scale and with strong governance. Otherwise, it can become an expensive liability rather than a defensible advantage.
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