TLDR Tech / Marketing
Roblox Opens Up Advertising To Kids Under 13
Roblox is allowing ads for users under 13 for the first time through an exclusive partnership with SuperAwesome. Ads will be sold via direct deals only, not programmatic, and limited to home screen banners and in-game billboards. Targeting uses contextual signals and broad demographics, not behavioral data or personalized tracking, to comply with COPPA and GDPR.
Read the full story