TLDR Tech / Founders
Revenue addiction kills companies
If revenue is your North Star, your company is destined to die. Revenue-addicted companies kill every initiative that doesn't move the number this quarter, which is exactly the opposite of what you need during the AI transition when you have to make big product bets. Lovable swapped its North Star to daily active apps and built a qualitative "Lovable Score" combining NPS, PMF score, effort score, and CSAT. Revenue still matters, but it's the output of the system, not the thing you optimize for.
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