TLDR Tech / Marketing
Return of the heartthrob: Why the men of the early aughts are booked and busy in advertising
Brands are reviving early 2000s heartthrobs to tap into millennial nostalgia and drive engagement, especially with audiences like millennial moms who now have strong purchasing power. By recreating teenage fantasies and cultural moments, these campaigns trigger emotional memories that feel joyful and simple compared to today's complexity. This “nostalgia talent” strategy also resonates with Gen Z's interest in 2000s culture.
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