TLDR Tech / Marketing
Reddit Max campaigns are now available to all advertisers
Reddit is making Max campaigns available to all advertisers, alongside 3 updates designed to expand their value. Max campaigns automate targeting, creative selection, placements, and budget allocation, with early tests showing 17% lower CPA and 27% more conversions. New asset groups let advertisers organize and measure different products or use cases within one campaign, while API and Smartly support make campaigns easier to manage at scale.
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