Reachdesk drives 1,400% jump in G2 reviews

2026-04-02

Reachdesk switched from $20 gift cards to physical gifts to make G2 review requests feel personal and engaging. G2 is a platform where users rate and review software, and AI tools increasingly cite its content. The change broke user patterns, sending reviews from 7 to 107 in one quarter, a more than 1,400% increase. The surge created a feedback loop, boosting visibility and citations by LLMs.