TLDR Tech / Design
rbl rebrands University of East Anglia around ‘Original By Nature' ethos
The University of East Anglia has launched a new brand identity centered on the theme "Original by Nature." This initiative aims to reaffirm the institution's historical ties to independent thought, creative innovation, and environmental leadership. Developed through extensive consultations with students, staff, and stakeholders, the rebrand features a refined visual system inspired by the Norfolk landscape, a stronger verbal identity, and a unified strategy to support its national and international ambitions.
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