TLDR Tech / Marketing
Quantifying YouTube Keyword Opportunities
YouTube keyword research differs from traditional SEO as most views come from discovery, not direct search. Instead of search volume, use Median Monthly View Velocity (MMVV) to estimate demand for top videos. Competition is gauged by the median subscribers of ranking channels, while median video age indicates content relevance duration. Keywords with strong view velocity, lower subscriber competition, and longer lifespan suggest greater potential.
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