TLDR Tech / Marketing
Punch the Monkey and a $0 Marketing Masterclass
IKEA's social media manager, Elissa Wardrop, leveraged a viral baby monkey story into a marketing success. By quickly sharing a photo of an IKEA toy related to the story and making a donation, she created massive engagement and reinforced the brand. This demonstrated how timely, authentic responses and continuous updates can turn a single post into an engaging series.
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