TLDR Tech / Marketing
PPC Salaries Are Splitting: Which Side Are You On?
PPC salaries are showing a sharp divergence at mid-career levels. For the 10-15 year US experience bracket, salaries have remained flat between $133,500 and $136,000 for three consecutive years. In contrast, freelancers in the same range earn a median of $202,895, and in-house strategists with 6-9 years of experience can reach up to $170,000. This split is not primarily due to AI adoption, which now saves an average of 5.2 hours per week but is considered a standard expectation. Mid-career agency professionals are being affected by automation handling execution tasks and senior roles demanding strategic business impact beyond campaign management.
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