TLDR Tech / Marketing
Positioning 101: How to live rent-free in your best clients' minds
Clear positioning keeps your brand top-of-mind and allows you to avoid competing on price. Positioning is both a process and a simple statement that defines what you do, who it is for, and why it's valuable. Strong positioning comes from your unique skills and real client insight gathered through customer feedback and research. It answers five key questions about alternatives, strengths, value, audience, and context so you can target clients who care and will pay more. The result is a clear and memorable statement that guides your marketing and builds authority over time. Your positioning should be reviewed and refined every 6 months.
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