TLDR Tech / Marketing
Pinterest unveils Visual Search Ads, bringing new performance advertising to visual discovery
Pinterest is turning visual search into a lower-funnel advertising channel through Visual Search Ads, which place sponsored products in search results and Pin closeups as users compare options and approach a purchase decision. More than half of Pinterest's 80 billion monthly searches are commercial, giving advertisers a large pool of users who already show buying intent. It is also adding Priority Products and self-serve A/B testing to give advertisers more control over automated campaigns.
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