TLDR Tech / Marketing
OpenAI's ambitious (and unrealistic?) advertising targets
OpenAI aims to reach $100 billion in ad revenue within five years despite still being in early testing. Its strategy relies on two pillars: rapid growth of ChatGPT and strong purchase intent from its users that can drive higher conversion rates. It already has over 900 million weekly users and projects 2.75 billion by 2030, which would be on par with Facebook or Instagram, and ahead of TikTok. In the first six weeks of testing, more than 600 advertisers ran campaigns on the chatbot and generated over $8 million in monthly revenue. The company expects growth to $2.6 billion this year and over $100 billion by 2030 while it builds ad tools and proves it can monetize its audience.
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