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OpenAI Targets ChatGPT Users with Ads Based on Prompts and Data
Testing by 404 Media indicates that OpenAI's advertising system personalizes ads for ChatGPT users based on their email addresses, phone numbers, unique device identifiers, and the specific queries entered into the service. Advertisers have the ability to upload personal data, either in raw or hashed form, to create targeted audience segments of at least 25,000 individuals. Although users can disable ad personalization for past conversations, current chats may still influence the ads displayed.
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