TLDR Tech / Launches
OpenAI introduces visual ad formats and measurement tools for ChatGPT (*)
OpenAI is introducing a new visual ad format in ChatGPT, beginning with tests during image generation in the US. The company is also expanding its measurement tools and partner ecosystem with attribution and incrementality partners, alongside brand suitability evaluation pilots with DoubleVerify and Integral Ad Science. OpenAI states that these ads remain separate from generated images and do not influence ChatGPT answers, while keeping conversations private and protected by guardrails.
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