TLDR Tech / Marketing
Only 40% of ChatGPT Sources Come from Google & Bing for Known Fan-Out Queries
New research analyzing ChatGPT's web search behavior revealed that the platform breaks prompts into 2 to 4 smaller fan-out queries, but the sources it ultimately cites have limited overlap with traditional search rankings. Only 27% of cited sources ranked on Google for those queries, and 23% on Bing. When a cited domain did appear in search results, page one accounted for a third of all matches, with a steep drop-off after page three. Roughly 10% of citations pointed to error pages, and some included outdated page titles, suggesting ChatGPT sometimes pulls URLs from training data rather than live search.
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