TLDR Tech / Marketing
One in four Americans discover products through influencers in 2026
Influencer marketing is increasingly dominant for Gen Z, with 41% discovering products through social media influencers and bloggers, compared to just 19% reached by TV/radio ads. This contrasts sharply with Baby Boomers+, where TV/radio ads reach 41% and influencers only 13%. Overall, 27% of US adults now use influencers for product discovery, placing it 9th after channels like friends/family, retail browsing, and search.
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