TLDR Tech / Marketing
Omnicom, Snapchat Research Reveals 1:1 Messaging a Key Brand Loyalty Driver
1:1 messaging is becoming a key driver of brand loyalty as discovery gets harder and attention fragments. Over 80% of consumers are open to direct brand messages. 65% form a more positive opinion when brands engage this way. Done well, it delivers real impact, with an 11-point lift in favourability and an 8-point increase in purchase intent. Consumers also expect messages to feel timely and purposeful. Over 75% say relevance and clear intent matter, while visual communication like emojis and memes is now the norm.
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