TLDR Tech / Marketing
Off-Site Is the New Moat
Google AI Overviews now appear in 84% of B2B queries, frequently prioritizing third-party content over vendor pages. This report highlights that external platforms like Reddit and YouTube dominate AI citations, with 51% of Google AI Overview citations originating from off-site sources. It concludes that search visibility is increasingly dependent on a presence across external communities, video platforms, and review sites, rather than solely on owned websites. Note that an email is required to download the full report.
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