TLDR Tech / Design
No, Vermont's new logo design isn't Comic Sans
Vermont Tourism has launched its inaugural dedicated brand identity, crafted by DNCO, featuring a bespoke wordmark inspired by the state's hand-painted signs, natural landscapes, and cultural heritage. Eschewing generic travel imagery, the branding portrays Vermont as a 'State of Inspiration,' utilizing a flexible design system to highlight its vibrant artistic community, scenic beauty, and local customs. Despite some critics likening the logo to Comic Sans, its design details deliberately echo Vermont's hills, roads, moonlit landscapes, and folklore, integrating it into a comprehensive identity rather than serving as a standalone emblem.
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