TLDR Tech / Product
No one cares about your launch as much as you do
The honest truth about launch day is that almost nobody is as invested in it as the person planning it, and forcing a giant grand opening usually just sets you up to be let down. The real job is not to maximize the crowd but to get the right people there, the ones who will give you the benefit of the doubt and tell others because spreading it makes them look good. The Newton had one of the biggest launches of its era and faded anyway, because nobody recommended it afterward.
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