TLDR Tech / Marketing
New Writesonic data shows AI citations have 11-15 day shelf life
Citation durability matters more than citation volume because most AI visibility disappears quickly unless brands keep earning trust. Writesonic found that 44% of cited pages appeared only once before disappearing, and the typical AI citation lasted just 11 to 15 days. Brands should track which pages stay cited over time instead of counting one-time appearances. Original research, expert insights, detailed content, and strong third-party coverage on sites like YouTube, Reddit, G2, and industry publications help brands keep AI visibility longer because new citations usually replace existing ones instead of expanding the answer.
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