TLDR Tech / Marketing
New ways to buy ChatGPT ads
ChatGPT is transitioning from a pilot program to a scalable advertising platform, now offering self-serve buying, CPC pricing, and enhanced measurement capabilities. Advertisers can manage campaigns via partners or through a US beta Ads Manager, centralizing budgets, bids, and performance. New tools such as the Conversions API and pixel tracking enable the connection of ad exposure to conversion outcomes like purchases or sign-ups, while maintaining aggregated data privacy.
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