TLDR Tech / Design
NEW STANDARD.S gives climate journalism critic Brandmelder an identity
Brandmelder's new identity was designed to position the climate journalism watchdog as a credible, neutral media critic rather than an activist organization. Built around a customizable dot-grid system, restrained typography, and a subtle color palette inspired by climate stripes, the branding emphasizes consistency, objectivity, and ease of use while helping the project reach mainstream news audiences.
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