TLDR Tech / Marketing
New feature in LinkedIn Campaign Manager
LinkedIn Campaign Manager now lets advertisers benchmark performance beyond simple period comparisons with 2 new views. Industry benchmark compares ad sets to similar advertisers over the past 90 days, while self benchmark compares similar ad sets within the same account over the same period. This upgrade provides context that month-over-month changes and generic averages could not, revealing whether performance is truly under or above the market. The feature is still rolling out to all accounts.
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