TLDR Tech / Marketing
New data shows #AD on influencer content does not harm engagement
Research shows that explicit ad disclosure on influencer content does not harm engagement on Instagram. In many cases, it actually improves performance. Posts with #AD generate higher median likes and comments across all UK influencer tiers. For creators with over 500K followers, disclosure acts as a credibility and legitimacy signal rather than limiting reach. The findings debunk the belief that platforms downrank sponsored content.
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