TLDR Tech / Fintech
MrBeast's company buys Gen Z-focused fintech app Step
Beast Industries, founded by YouTube creator MrBeast (Jimmy Donaldson), is acquiring Step, a Gen Z-focused banking app with over 7 million users and more than $500M raised from investors including General Catalyst, Coatue, and Stripe. The deal aligns with Beast Industries' push beyond media into consumer businesses, leveraging MrBeast's massive reach to distribute financial products aimed at helping young people build credit, save, and invest. Step adds to a portfolio where Feastables is the core profit engine, while fintech and telecom are emerging growth bets.
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