TLDR Tech / Marketing
MrBeast Hired a Head of TikTok. The Strategy Is Already Producing Records
Platform-specific creative teams could become the next stage of social strategy. MrBeast created a dedicated TikTok team led by a Head of TikTok and specialized creative talent to develop content for the platform. One of its first successes was a simple dance video that became TikTok's most reposted video ever. The result shows how content built for a specific platform can outperform content adapted from other channels, even with simpler production.
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