TLDR Tech / Marketing
Money-back guarantee vs. free trial: which should your subscription app run?
Asking users to pay upfront with a refund safety net lets ad campaigns optimize for real purchases instead of trial starts, giving Meta and TikTok a cleaner signal of who will pay. Few customers claim refunds, so a lower conversion rate can be offset by higher-intent subscribers. Guarantees work best in web or app-to-web funnels, since the app stores control in-app refunds.
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